Yepstr wants to be a community for the world’s most ambitious youths, creating a place for them where they can start their own business. It's a really cool platform with a global ambition. If we have to break it down to essentials, Yepster is like Uber for chores, where one party is in need of help with every day tasks or just simply too lazy to do them themselves, and the second party are youths willing to do those chores for cash. It's based on location, with adjustable prices and time frames.
Together with my Hyper Island team we were given a task of creating a brand identity for this platform. Unfortunately the time and budget limits didn't allow us to develop a whole UX design for the app. Our focus was put on defining the brand identity, creating a new logotype, typeface and tone of voice.